ABOUT ETINCORE

ETINCORE is a commerce systems company established in 2016.

We work with small and medium enterprises to build structured, scalable growth across digital marketplaces. Our focus is not short-term campaigns, but long-term operating systems that support clarity, execution, and measurable performance.

We operate across platforms including Lazada, Shopee, and TikTok, supporting brands in categories such as FMCG, household products, mother & baby, toys, health care products and furniture.

PHILOSOPHY

Growth must be designed.
Structure creates clarity, and disciplined execution delivers measurable results.

A. Deliberate.

Decisions are made with intention and clarity.
Growth begins with defined structure, not reaction.

Growth is not improvised.
It is structured, executed with discipline, and built to scale.

OUR SERVICES

We build and operate structured commerce systems, from brand activation to marketplace growth and performance management.

1.

Activate Brand & Strategy

Planning, structure, decision-making
  • Branding planning
  • Web / App UIUX design and development
  • Advertising campaigns
  • Dynamic corporate profiles
  • Sales / investment pitch deck
  • Marketing strategy planning consultation
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2.

Commerce Growth

Product, content, platforms, performance
  • Lazada & Shopee shop planning journey
  • TikTok Shop planning journey
  • SKU cover, sub-product visuals & product descriptions
  • Keyword research & ads setup
  • Affiliate marketing
  • Content & product videos
  • Live streams & live training setup
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3.

Enablement & Partners

Training, structuring, capability-building
  • Xiaohongshu (XHS) planning
  • Marketplace & TikTok training provider
  • Consultation service for E-commerce & TikTok
  • Live studio rental
  • Facebook marketing (client acquisition)
  • Sales training
  • HALAL application support
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TEAM

Our team combines experience in branding, design, and marketplace operations to build systems that perform in real markets.

Erin Sin

Marketing Director

Chris Wong

Brand Director

Amano Young

Creative Director