We design commerce systems that deliver
clear direction, disciplined execution, and scalable growth.
We don’t rush decisions.
We design them — deliberately, consistently, and at scale.
ESTABLISHED SINCE 2016
STRUCTURED COMMERCE SYSTEMS
We operate across Lazada, Shopee, TikTok, and key digital channels — aligning every SKU, campaign, and ad execution into one consistent system. With structure as the foundation, we ensure brands scale with clarity, discipline, and control across platforms.
ETINCORE works with small and medium enterprises operating in modern e-commerce. We support founders who value structure, long-term growth, and operational clarity.
Our work focuses on building disciplined systems that perform in real marketplaces — not short-term tactics.
We are managing
We don't rush execution.
We design the sequence that drives growth.
Growth begins with the right order.
We establish priorities and actions so teams move forward without friction.
Our case studies reflect real market execution, where disciplined systems, clear priorities, and consistent action translate into scalable results.
Top-ranking SKU on marketplace
Built from zero to scale within 6 months
Scaled from RM15k → RM65k monthly sales
Scaled from RM18k+ → RM40k+ monthly sales
Sustained 6-figure annual revenue
Scaled from RM200k → RM600k monthly sales
Scaled to 20,000+ units / month
Top 2 in E-commerce platforms
Branded die-cast cars
No.1 sales nationwide
No.1 best selling rock candy in marketplace
CUSTOMER TRUST METRICS
Shopee collective rating: 4.9 / 5.0
Founders and brands focused on structured, long-term growth.
We work with teams who prioritise clarity, execution, and measurable performance.
TRUSTED BY FOUNDERS
CEO | Greenxagon
"Disciplined. Insightful. Reliable."
We are very satisfied with their management of our TikTok, Shopee, and Lazada platforms.
Their monthly data analysis reports are detailed and insightful, allowing us to clearly track performance and growth. Our sales have been consistently increasing under their management.
Whenever there are new policies or platform updates, they promptly discuss the implications with us and propose practical solutions.
They also handle advertising budgets responsibly, always considering the merchant’s perspective to achieve the best possible results with the lowest necessary cost.
Beyond online store management, they have even introduced offline business opportunities to us, showing genuine commitment to our overall growth.
We truly appreciate their professionalism and dedication.
Operation Manager | Meet Mee Kitchen Sdn Bhd.
"Standardized for Scalable Execution."
Etin Core provides e-commerce training to help the team understand their respective roles. Additionally, members use standardized templates to record progress, this streamlines monitoring and ensures efficient strategy execution
Marketing Maneger | Petswonderland
"Practical Training Delivered."
The E-Marketplace training lessons conducted by Erin were clear, practical, and easy to follow. Our online team gained the confidence and skills to grow our company online store successfully. Highly recommended!
CEO | Greenology
"Growth Through Structure."
Since partnering with Etin Core, our Market Place performance has improved significantly. Both traffic and overall sales have shown steady growth. Their professional support in operations, campaign planning, and data optimization has greatly increased our store visibility.
More importantly, our Market Place operations have become more structured and efficient, saving us a lot of time and effort. This allows our team to focus more on product and brand development.
Founder | Urbanism
"Outcome-Driven Execution."
As the founder of Urbanism, I evaluate partners based on one standard — performance.
EtinCore operates with clarity:
They are not conceptual marketers.
They are operators.
Their approach starts with outcomes —
how products sell, how margins are protected, and how growth sustains over time.
Working with them has reduced friction and shortened our learning curve.
Founder | NMS Wellness
"Executed with Discipline."
This collaboration with EtinCore Marketing has given me real confidence.
They didn’t rush into execution. They began with clarity — analyzing the category, assessing the market landscape, and identifying what truly fits the brand at its current stage of growth. Every recommendation was intentional, grounded in strategy rather than impulse.
Each phase came with structured reports and measurable data tracking. More importantly, they didn’t just present numbers — they interpreted what the data meant, outlined the implications, and defined the next optimization steps with precision.
The entire process was systematic, professional, and accountable.
Thank you for delivering with thoughtfulness and discipline.
Founder | INNO Pet Food
"Strategic TikTok Positioning."
Attended a TikTok workshop by Erin Sin, and it was truly insightful. She provided my wife and I with comprehensive, practical guidance on how TikTok works and how we can strategically position INNO Pet Food in the platform. The session was clear, structured, and actionable. Highly recommended for business owners serious about leveraging TikTok for growth.
Marketing Manager | JinMyth Consultants SDN BHD
"Where Strategy Scales."
I previously attended the 2-day training, “Boost Your E-commerce Business on TikTok,” conducted by Erin. The course content was comprehensive and well-structured. It not only systematically explained the operational logic of TikTok e-commerce, but also covered current platform guidelines, including content restrictions and key do’s and don’ts, giving me a much clearer direction for content creation.
The training also analyzed many brand case studies worth referencing, and clearly highlighted which types of content can be effectively adapted to my own brand. It provided valuable insights and practical guidance for content creativity and execution.
I especially appreciate Erin’s detailed and structured teaching throughout the two days. From navigating the TikTok backend to maximizing the platform’s tools and features effectively, everything was explained clearly and logically. The pace of the course was intensive yet easy to follow, making it truly practical and applicable.
Overall, this was a highly rewarding and hands-on training program. I would strongly recommend it to brands and marketers who are looking to enhance their TikTok e-commerce performance.
Start with a conversation
If what you’ve seen resonates, the next step is simple.
Let’s understand your business, your constraints, and where structure can unlock growth.
